Reto Oetterli
Creative Director / Art Director
Originally from Switzerland, I’m a New York-based creative working on a broad range of projects – from helping startups launch their brand to developing international campaigns for global companies. During 10+ years working in leading creative agencies in Europe and the USA my work has been recognized by all major award shows in the industry including Cannes Lions, D&AD, Clio, One Show, AICP and the Red Dot Design Awards.
Say hello: retoetterli@gmail.com
Some of the brands I’ve worked with
100+ Awards
Work experience
Le Truc / New York
Group Creative Director, 12.2025 – Present
McCann NY / New York
VP Creative Director, 09.2021 – 12.2025 (4 yrs 3 mos)
Brands: Verizon, Mastercard, March For Our Lives, Prudential, Biofreeze
Saatchi & Saatchi / New York
ACD, 01.2020 – 08.2021 (1 yrs 8 mos)
Brands: Several P&G brands
JWT / New York
ACD, 04.2016 – 12.2019 (3 yrs 10 mos)
Brands: Tudor Watch, Rolex, Sharpie, Expo, T. Rowe Price, Finnair
Havas / New York
Senior Art Director, 07.2014 – 03.2016 (1 yrs 9 mos)
Brands: Hershey’s, Ice Breakers, Reese’s, Lysol, Paypal, Reckitt Benckiser, Keurig, NYL
Jung von Matt / Zürich (4 mos)
Senior Art Director Freelance, 03.2014 – 06.2014
Brands: Pro Infirmis, Migros, Graubünden, Mercedes
thjnk / Hamburg
Art Director, 11.2012 – 02.2014 (1 yrs 4 mos)
Brands: Das Erste, RWE, Audi, Comdirect, Advocard
Grey Worldwide / Düsseldorf
Art Director, 01.2011 – 10.2012 (1 yrs 10 mos)
Brands: MTV, Lenor, Ambi Pure, Pringles, Fairy, E-Plus, Moll Group, Lebensmittel Zeitung
Contexta / Bern
Designer, 02.2006 – 02.2008 (2 yrs 2 mos)
Brands: Appenzeller Käse, Basler Insurance, Credit Suisse, Calanda, Swisscom, Swiss Lotto, Euro Millions,