Mastercard | SU2C
Stand up to cancer
Mastercard and Stand Up To Cancer created one of the most iconic moments in baseball, three minutes of silence for players and fans to stand up for a loved one affected by cancer. This campaign strived to make that moment even bigger.
My Role: Creative Director
Agency: McCann/xbc, New York | Production TV: Little Minx | Music: Storefront
Social content
Everyone, everywhere has someone who comes to mind when they think of cancer.
Including the people who brought this campaign to life.
TV Commercial
Our TV commercial was created by people impacted by cancer.
MLB All-star game 2024
Below shows the full integration during the All-Star Game 2024.
A three-minute moment of silence for players and fans to stand up for a loved one affected by cancer,
the TV commercial, the stories of the crew affected by cancer who produced it, and the drone show.
MLB World Series 2024
During game 4 in the World Series 2024 at the Yankee Stadium, the game was paused
for players and fans to stand up for a loved one affected by cancer.
