Reto Oetterli - Portfolio

TV

Expo

The Expo whiteboard markers have been at the center of the search to answer an eternal question

My Role: Associate Creative Director, Concept + Art Direction

Agency: JWT, New York  |  Director: Phillip Van  |  Production: Moxie Pictures

DIGITAL / oUTDOOR / PRINT / TV

the Full story

The rise of passive investing is threatening the bottom line of active funds managers like T. Rowe Price.
A radical strategic reframing of the T. Rowe brand was needed to demonstrate their analysts’ critical thinking beyond numbers.

The kickoff campaign included over 260 unique assets.
Outdoor, print and digital each demonstrate T. Rowe’s philosophy and thinking beyond the numbers.
TV features T. Rowe’s analysts and how they get out in the field to find the answers they need.

My Role: Associate Creative Director, Concept + Art Direction

Agency: JWT New York | Director: Daniel de Viciola | Production: Aspekt

outdoor

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Print

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Social videos

TVC

DIGITAL / PERSONAL PROJECT

DON vs DON

Spend more money for your cause, less money for his.
donvsdon.com

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Fairy

Agency: Grey, Düsseldorf  |  Illustration: Florian Spielhofer

 
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ENTERTAINMENT

Pringles

When your Pringles are so crunchy you can't hear the dialogue,  "Crunch Titles"
are the only way to watch your favorite shows. 

Agency: Grey, Düsseldorf  |  Production: Parasol Island

TV + SOCIAL

Oral B

Global campaign for Oral B refill brush heads

Agency: Saatchi & Saatchi |  Production: Ntropic

MAILING

Moll Gruppe

"The world's most expensive discount mailing" combines the finest material of luxury cars
and the visual language of German big box discount stores.

My Role: Creative, Concept + Art Direction

Agency: Grey, Düsseldorf



TV / OHH / PRINT / DIGITAL

Ay Yildiz

Ay Yildiz is the mobile phone provider for the German-Turkish community in Germany.
The campaign is made just for this bilingual community. Only the target group understands what's being said in this campaign.
Written in a mixture of German and Turkish, the manifesto is a tribute to the community.

My Role: Creative, Concept + Art Direction

Agency: Grey, Düsseldorf  |  Director: Hauke Hilberg  |  Production: CZAR