DIGITAL / oUTDOOR / PRINT / TV
the Full story
The rise of passive investing is threatening the bottom line of active funds managers like T. Rowe Price.
A radical strategic reframing of the T. Rowe brand was needed to demonstrate their analysts’ critical thinking beyond numbers.
The kickoff campaign included over 260 unique assets.
Outdoor, print and digital each demonstrate T. Rowe’s philosophy and thinking beyond the numbers.
TV features T. Rowe’s analysts and how they get out in the field to find the answers they need.
Agency: JWT New York | Director: Daniel de Viciola | Production: Aspekt